£59 GoTab Hive Reader Launched: Lets UK Readers ‘Go Digital’ and support their local highstreet bookshop
Birmingham, England | 09 November 2012

Today, GoTab and Gardners announce the new 6” GoTab Hive Reader is available to buy from Hive.co.uk. The Wi-Fi device lets viewers download and read eBooks in full colour using the dedicated Hive Reader technology. It also gives users access to surf the internet wirelessly, access email, use Facebook®, Twitter® and enjoy over 1,000,000 Android apps. The GoTab Hive Reader is available for only £59 (SRP) from www.hive.co.uk.

The Hive eBook Reader app is intuitive to use and through its streamlined download process consumers can quickly start reading their eBook purchases from hive.co.uk. Supporting Adobe® DRM copyrighted ePub and PDF eBooks, the app also enables users to transfer eBooks they’ve already downloaded to Adobe Digital Editions.

Julie Howkins, E-commerce Manager at Gardners commented: “We are delighted to further enhance the Hive offering this Autumn with the launch of our GoTab Hive Reader. This offers our customers a seamless link between purchasing eBooks on Hive and reading them everywhere they go.”

Sam Goult, Design Director at GoTab commented: “GoTab Hive Reader gives UK readers a fantastic new opportunity to quickly download the newest chart-topping eBooks whilst supporting their local independent bookshop. The high-resolution 155PPI multi-touchscreen displays eBooks with crystal clarity and its handy 6” pocket-sized design means that bookworms can dip into their favourite eBook everywhere they go. The LED backlit screen is ideal for reading whether you’re on the Tube, going on holiday or in bed.

We are proud to be supporting independent British bookshops and with the GoTab Hive Reader’s breakthrough pricepoint of only £59, we anticipate this being a big hit with both adults and children alike this Christmas- the perfect gift at a fantastic price!”

Bob Jackson, Commercial Director at Gardners Books commented: “We are delighted to be working closely with GoTab to include the Hive Reader app on the innovative range of GoTabs and GoBook eReaders. We see this as a huge opportunity for independent booksellers to compete with online multi-national retailers, and embrace ‘going digital’ by selling eBooks whilst retaining their loyal customer base. Gardners’ amazing new range of GoTab devices featuring Hive Reader is great news for both independent retailers and consumers alike.”

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